Privacy Policy
This policy explains how Embun collects, uses, and protects information you share with us. We handle personal data with the same care we apply to our consulting work — attentively and confidentially.
1. Who We Are
Embun is a business consulting practice registered in Malaysia, operating from Unit 12, Jalan SS2/24, 47300 Petaling Jaya, Selangor. We are the data controller for information collected through this website. Questions about this policy can be directed to [email protected].
2. What Data We Collect
We collect personal data only when you provide it to us directly, through the contact form on this website or via email. This may include:
- Your name
- Your email address
- Your phone number (optional)
- The content of messages you send us
We also collect non-personal usage data through website analytics — page visits, time on site, and referring sources. This data does not identify individual users.
3. How We Use Your Data
Information you submit through the contact form is used solely to respond to your enquiry and, if an engagement follows, to manage our working relationship. Specifically:
- To respond to your enquiry and discuss your situation
- To arrange and manage consulting engagements
- To send information you have requested
- To improve this website based on aggregate usage patterns
We do not use your data for unsolicited marketing. We do not sell your data. We do not share your data with third parties except where required to operate our services (e.g. email hosting) or where required by Malaysian law.
4. Legal Basis for Processing
We process your personal data on the following legal bases under the Personal Data Protection Act 2010 (PDPA) of Malaysia:
- Consent — when you submit the contact form, you consent to us using that information to respond to you
- Contract — when an engagement is agreed, we process data necessary to fulfil that agreement
- Legitimate interest — for website analytics, to understand how the site is used and improve it
5. Data Retention
Enquiry data from the contact form is held for up to 12 months from the date received, unless an engagement follows, in which case we retain relevant records for up to 3 years after the engagement closes. Analytics data is retained in aggregate form only and does not identify individuals.
6. Data Protection Measures
We take reasonable precautions to protect your personal data:
- Email communications use standard TLS encryption
- Access to client records is restricted to Embun staff directly involved in an engagement
- We do not store sensitive financial data through this website
- Our hosting environment uses industry-standard security configurations
7. Cookies
This website uses cookies for basic functionality and analytics. Essential cookies support site operation and cannot be disabled. Analytics cookies are optional and require your consent. See our Cookie Policy for full details.
8. Third-Party Services
We use a limited number of third-party services to operate this website, including Google Analytics for usage statistics. These services have their own privacy policies and process data as data processors on our behalf. We do not share personally identifiable information with advertising networks.
9. Your Rights Under PDPA
Under the Personal Data Protection Act 2010 (Malaysia), you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Withdraw your consent to processing (where processing is consent-based)
- Request that we stop processing your data for certain purposes
- Lodge a complaint with the Personal Data Protection Commissioner of Malaysia
To exercise any of these rights, contact us at [email protected]. We will respond within 21 days.
10. Children's Privacy
Our services are intended for business owners and are not directed at individuals under 18 years of age. We do not knowingly collect data from minors.
11. Links to External Sites
This website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.
12. Changes to This Policy
If we make material changes to this policy, we will update the date shown at the top of this page. Continued use of this website after a change constitutes acceptance of the revised policy. For significant changes affecting how your data is used, we will seek fresh consent where this is required.
13. Contact
For any privacy-related queries, contact us at:
Embun
Unit 12, Jalan SS2/24, 47300 Petaling Jaya, Selangor, Malaysia
Email: [email protected]
Phone: +60 3-7726 4081